Engagement for Sustainability
The importance and appeal of sustainability-related initiatives and CSR programs has been steadily increasing and boosted in recent years. Holding a great potential to meet intrinsic motivation of individuals (may you see them as citizens, consumers or employees), sustainability offers great engagement opportunities. Yet it is a delicate territory, in which pitfalls must not be underestimated. Experiences and take-aways from social and gamified engagement projects will be shared during the session, touching both Corporate and SmartCity environments